One isn't the loneliest number?

I started reading this book last week and I find it quite interesting mainly because the idea that the majority of North American citizens live alone, is rarely spoken of.  Commercials and marketing campaigns are so often directed towards the family unit even though its well documented that more than half of people now live alone. We are told by the media that living alone can lead to loneliness and depression. However, it it quite the opposite. Those who live alone are less depressed and more likely to engage in social activities and are happier in general. Of course, living alone in these economic times is tough for all ages, but going solo is worth the price to most people. No longer imprisoned by social stigma, more people are branching out and choosing to live alone representing a significant untapped market for many potential products. It will be interesting to see which companies capitalize on this opportunity?