Sunday, April 29, 2012

Joe Fresh


$3 nail polish in bright colours..$29 coral skinny jeans and the cutest scarves and hats are some of the reasons I find myself shopping at Joe. My boyfriend hates that I buy clothes where most people buy lettuce and BBQ sauce, but I love good quality clothes at a bargain. Joe is the clothing line found in most Loblaw's stores and it now has its own flagship locations in Toronto and NYC..not bad! Joe Mimran (formerly Club Monaco) is the brains and design behind Joe Fresh and its hip young style. Ok so the clothing isn't perfect..not all items are in stock at each store and if you don't grab a dress it when you see it, good luck ever seeing it again (especially in your size!). You snooze you lose girlfriend. Then again, that could be a marketing strategy as the clothes change quite often to keep new customers coming. Some of the sizes are quite big so even though you can return items easily, make sure you pick a size smaller than what you would wear at other stores as the clothes tend to fit a bit big. Check it out if you haven't already and be prepared to tell people where you bought your new dress or shirt as they WILL ask. Wear your Joe clothes with pride (even if they were in the same shopping cart as your eggs yesterday).

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